MARKET DEVELOPMENT

DEVELOP YOUR BRAND IN TAIWAN.

One Market. One Local Partner.

One Market. One Local Partner.

Entering a new market can be complex. Regulations, consumer behavior, pricing, distribution channels and communication strategies can vary significantly from one country to another. TRANSCEND provides international beauty brands with an integrated approach to developing their business in Taiwan.

Contemporary beauty retail environment representing market entry in Taiwan

OUR APPROACH

FROM MARKET ENTRY TO LONG-TERM GROWTH.

Successful market development requires more than making products available. It requires understanding the brand, the product, the consumer and the market — and connecting them through a coherent strategy. Our approach brings these elements together from initial market evaluation through long-term brand development.

Successful market development requires more than making products available. It requires understanding the brand, the product, the consumer and the market — and connecting them through a coherent strategy. Our approach brings these elements together from initial market evaluation through long-term brand development.

01 MARKET INTELLIGENCE → 02 REGULATORY & IMPORT

01 MARKET INTELLIGENCE → 02 REGULATORY & IMPORT

03 BRAND LOCALIZATION → 04 SALES & DISTRIBUTION

03 BRAND LOCALIZATION → 04 SALES & DISTRIBUTION

05 MARKETING & ACTIVATION → 06 EDUCATION & TRAINING

05 MARKETING & ACTIVATION → 06 EDUCATION & TRAINING

01

01

MARKET INTELLIGENCE

UNDERSTANDING BEFORE ENTERING.

Make informed decisions before investing in the market.

Before entering a new market, brands need a clear understanding of the commercial environment and competitive landscape. We evaluate the market from both a brand and business perspective to help international partners make informed decisions before investing in Taiwan.

MARKET RESEARCH / COMPETITIVE ANALYSIS / CONSUMER INSIGHTS / PRICING STRATEGY / PRODUCT PORTFOLIO EVALUATION / BRAND POSITIONING

02

02

REGULATORY & IMPORT

MAKING MARKET ENTRY EASIER.

Regulatory requirements and import procedures are an essential part of entering the Taiwan market. We coordinate with international partners and relevant local specialists to support the documentation, labeling and import processes required for market entry.

Regulatory requirements and import procedures are an essential part of entering the Taiwan market. We coordinate with international partners and relevant local specialists to support the documentation, labeling and import processes required for market entry.

REGULATORY COORDINATION / PRODUCT DOCUMENTATION / PRODUCT INFORMATION REVIEW / LABELING COORDINATION / IMPORT PROCEDURES / LOCAL COMPLIANCE SUPPORT

03

03

BRAND LOCALIZATION

GLOBAL IDENTITY. LOCAL RELEVANCE.

Localization does not mean changing what makes a brand distinctive. Our objective is to preserve the original identity, philosophy and positioning of the brand while developing communication that makes it meaningful and relevant to consumers in Taiwan.

Localized beauty packaging held in hand for market adaptation

MARKET POSITIONING / LOCAL BRAND COMMUNICATION / PRODUCT STORYTELLING / CHINESE-LANGUAGE CONTENT / CAMPAIGN ADAPTATION / CONSUMER EDUCATION

OUR OBJECTIVE IS NOT TO CHANGE THE BRAND. IT IS TO HELP LOCAL CONSUMERS UNDERSTAND IT.

OUR OBJECTIVE IS NOT TO CHANGE THE BRAND. IT IS TO HELP LOCAL CONSUMERS UNDERSTAND IT.

04

04

SALES & DISTRIBUTION

BUILDING THE RIGHT CHANNELS.

BUILDING THE RIGHT CHANNELS.

BUILDING THE RIGHT CHANNELS.

Distribution should follow brand positioning — not the other way around. Different brands require different market strategies. We develop channels according to each brand’s positioning, target consumer and long-term objectives.

Distribution should follow brand positioning — not the other way around. Different brands require different market strategies. We develop channels according to each brand’s positioning, target consumer and long-term objectives.

PROFESSIONAL BEAUTY / BEAUTY SALONS & SPAS / SPECIALTY RETAIL / DEPARTMENT STORES / SELECTED RETAIL CHANNELS / REGIONAL PARTNERS / STRATEGIC BUSINESS PARTNERSHIPS

NOT EVERY BRAND BELONGS IN EVERY CHANNEL.

NOT EVERY BRAND BELONGS IN EVERY CHANNEL.

05

05

MARKETING & BRAND ACTIVATION

CREATING AWARENESS. BUILDING DESIRE.

Successful distribution requires more than putting products into the market. We develop local communication and activation strategies designed to introduce the brand, communicate its value and build awareness among relevant consumers and professional partners.

DIGITAL MARKETING / SOCIAL MEDIA / CONTENT DEVELOPMENT / PUBLIC RELATIONS / INFLUENCER & KOL COLLABORATION / PRODUCT LAUNCHES / BRAND EVENTS / RETAIL ACTIVATION / PROMOTIONAL CAMPAIGNS

Close view of a skincare dropper and formulation applied to skin

06

06

EDUCATION & TRAINING

KNOWLEDGE BUILDS TRUST.

For professional skincare and beauty brands, education is an essential part of market development. We translate product knowledge, treatment protocols and brand philosophy into local training programs for internal teams and professional partners. This ensures that the people representing the brand understand not only what they are selling — but why the brand matters.

FROM PRODUCT TO MARKET

DISTRIBUTION IS ONLY THE BEGINNING.

Our objective is not simply to launch brands. It is to develop them.

BUILD THE BRAND. BUILD THE MARKET. BUILD THE PARTNERSHIP.

BUILD THE BRAND. BUILD THE MARKET. BUILD THE PARTNERSHIP.

BUILD THE BRAND. BUILD THE MARKET. BUILD THE PARTNERSHIP.

MARKET INTELLIGENCE → REGULATORY → LOCALIZATION → DISTRIBUTION → MARKETING → EDUCATION

MARKET INTELLIGENCE → REGULATORY → LOCALIZATION → DISTRIBUTION → MARKETING → EDUCATION

INTERNATIONAL PARTNERSHIP

READY TO EXPLORE THE TAIWAN MARKET?

READY TO EXPLORE THE TAIWAN MARKET?

If you are a European skincare or professional beauty brand exploring opportunities in Taiwan, we would be pleased to learn more about your business and international vision.

PARTNER WITH US

INTRODUCE YOUR BRAND →